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Case study · Events

Freeman Envision

360° virtual event experiences, rebuilt for speed and measurable engagement

+30%engagement
-45%load time
-25%production bugs
Client
Freeman (US event management company)
Role
Senior Consultant, Development - led architecture
Company
Tenarai Technologies
Period
Sep 2023 - Present
Stack
ReactNode.jsSSRGA4GTMData Studio
Links
Visit Envision ↗

The context

Freeman is a US-based event management company. Its virtual event experiences ship as three products - Envision, Elevate and Project Leap - built around an immersive 360° virtual tour. I work on the Freeman team at Tenarai Technologies and led the architecture for the tour.

What I did

  1. 1

    Server-side rendering for the 360° tour

    Led the architecture of the 360° virtual tour with server-side rendering, so visitors get a usable page sooner instead of waiting on a heavy client bundle.

  2. 2

    Analytics you can act on

    Instrumented the experience with Google Tag Manager, GA4 and Data Studio so engagement is measured rather than guessed, and improvements can be proven.

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