UTM Link Builder
Tag your links so Google Analytics and other tools can tell which campaign, channel and post sent each visitor.
What UTM parameters do
UTM tags are extra bits added to a link's query string. Analytics tools read them to attribute visits to a source (where from), medium (channel type) and campaign (which effort).
Naming tips
Use lowercase, hyphens instead of spaces and the same names every time, because LinkedIn and linkedin are counted separately. Do not tag links inside your own site, since it overwrites the real traffic source.
Frequently asked questions
Which UTM fields are required?
Source, medium and campaign are the usual minimum. Term and content are optional.
Will UTM tags hurt SEO?
Not by themselves, but make sure the page has a canonical tag so tagged URLs don't compete with the clean one.
Do I need to encode spaces?
The tool encodes values for you. Short lowercase names with hyphens are cleaner.
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